Apple se recupera na China e vendas de iPhone crescem 52% em abril
A empresa e seus revendedores chineses têm reduzido os preços desde o início de 2024
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Aparelho voltou a ganhar terreno na China após enfrentar a concorrência com a Huawei (Reprodução/Buscapé)
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Redação Exame
Publicado em 28 de maio de 2024 às 14h19.
Última atualização em 4 de junho de 2024 às 10h05.
O iPhone teve uma forte recuperação na China no mês passado, com as remessas subindo 52% em meio a uma enxurrada de descontos de parceiros varejistas locais.
Os números mais recentes da Academia Chinesa de Tecnologia da Informação e Comunicação mostraram um aumento nos envios de smartphones no país, dos quais cerca de 3,5 milhões de unidades vieram de marcas estrangeiras, de acordo com um cálculo da Bloomberg.
O iPhone é responsável pela maioria desses dispositivos e sua recuperação ocorre depois de registrar crescimento em março após quedas acentuadas nos primeiros dois meses do ano.
A Apple e seus revendedores chineses têm reduzido os preços desde o início de 2024 e esses acordos se estendem até a temporada de vendas que acompanha o festival de compras de 18 de junho no país. A última geração do iPhone, o 15, teve uma queda nas vendas da ordem de dois dígitos na China, principalmente por causa da concorrência no mercado premium para a Huawei.
Abril é tradicionalmente um mês de baixo volume de vendas para a fabricante para a empresa de Cupertino. Logo, pequenas mudanças nas compras podem resultar em grandes oscilações. No início deste mês, uma pesquisa da Bloomberg Intelligence com consumidores na China mostrou que o iPhone voltou a ser o dispositivo móvel preferido para aquelas pessoas que pretendem trocar de aparelho.
Conheça o escritório da Apple, na Califórnia
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![TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)]( "TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)")
1/8 TOPSHOT - Apple Park, Apple's circular HQ office building, is seen in an aerial view over Cupertino, California on May 16, 2024. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images) (O complexo ocupa uma área de 175 acres e é conhecido como o "anel espacial" devido ao seu design circular futurista.)
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![Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.]( "Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.")
2/8 Cupertino, California / USA - December 22, 2022: Aerial view of Apple corporate headquarters building in Silicon Valley. Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. (A construção do Apple Park custou aproximadamente US$ 5 bilhões.)
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![Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images]( "Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images")
3/8 Attendees wait for the start of an Apple Inc. event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple will kick off a blitz of new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter. Photographer: David Paul Morris/Bloomberg via Getty Images (O Apple Park possui o Steve Jobs Theater, um auditório com capacidade para 1.000 pessoas, usado para lançamentos de produtos e eventos importantes da empresa.)
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4/8 (Mais de 9.000 árvores foram plantadas no Apple Park, incluindo pomares de frutas, destacando o compromisso da Apple com o meio ambiente e a sustentabilidade.)
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![Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company.]( "Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company.")
5/8 Cupertino, California, USA - March 28, 2018: Exterior view of Apple Park Visitor Center in Silicon Valley, California. Apple Inc. is an American multinational technology company. (O campus abriga cerca de 12.000 funcionários, todos em um único edifício principal com 260.000 metros quadrados.)
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![CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images)]( "CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images)")
6/8 CUPERTINO, CA - MARCH 25: Attendees gather before an Apple product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple Inc. announced the launch of it's new video streaming service, and unveiled a premium subscription tier to its News app. (Photo by Michael Short/Getty Images) (O campus utiliza 100% de energia renovável, com um dos maiores sistemas de painéis solares do mundo, gerando cerca de 17 megawatts de energia.)
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![Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images]( "Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images")
7/8 Tim Cook, chief executive officer of Apple Inc., holds an Apple 15-inch MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images (O Apple Park possui um centro de visitantes com uma loja exclusiva, café e um deck de observação, atraindo milhares de visitantes todos os anos.)
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![Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day.]( "Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day.")
8/8 Cupertino CA USA December 14, 2019: Apple headquarters offices building exterior and inner court with outdoor eating area, on a bright cold December day. (A arquitetura do Apple Park inclui um sistema de ventilação natural que permite que o edifício funcione sem aquecimento ou ar-condicionado durante nove meses do ano.)
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