Com seca intensa e queimadas, venda de umidificadores dispara no Brasil
Vendas de umidificadores aumentam até 665% em meio à seca, e empresas enfrentam dificuldade para repor estoques
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Repórter de Negócios
Publicado em 14 de setembro de 2024 às 09h39.
A seca e as queimadas em várias regiões do Brasil têm causado uma demanda sem precedentes por umidificadores, produtos que conseguem transformar água em vapor, deixando o ambiente da casa mais úmido.
As vendas desses aparelhos subiram 665% em algumas redes, como a Raia Drogasil, enquanto empresas como a MadeiraMadeira registraram alta de 129% nas buscas por esse item.
Com o tempo seco agravando doenças respiratórias e alergias, a procura por soluções que melhorem a qualidade do ar está em alta.
A Relaxmedic, importadora especializada em produtos para saúde e relaxamento, relata que o estoque de umidificadores esgotou-se rapidamente, impulsionado pela necessidade urgente dos consumidores de combater o ressecamento das vias respiratórias.
“Vendemos 10 mil unidades em 45 dias, o que superou nossas expectativas em mais de 300%”, afirma Guy Gilad, fundador da empresa.
Por outro lado, os preços dos aparelhos variam conforme o canal de venda. Enquanto em lojas físicas os valores podem dobrar devido à alta demanda, na internet ainda é possível encontrar opções mais acessíveis, com quedas de até 26% nos preços, segundo a Buscapé.
Vendas online em alta
As PMEs digitais também surfam essa onda. A plataforma de e-commerce Nuvemshop registrou um crescimento de 98% nas vendas de hidratantes e umidificadores entre 1º e 11 de setembro, movimentando mais de R$ 300 mil. Esse aumento reflete a busca do consumidor por conforto e bem-estar, especialmente durante as rápidas mudanças climáticas.
Especialistas alertam que o tempo seco e a poluição podem intensificar problemas respiratórios, reforçando a importância de manter a umidade adequada em ambientes fechados, tanto em casa quanto no trabalho.
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1/8 (Foco de incêndio próximo a rodovia presidente Castelo Branco)
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![An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)]( "An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)")
2/8 An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP) (Incêndio em São Carlos na sexta-feira, 23)
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![An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)]( "An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)")
3/8 An area affected by bushfires is pictured near the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 23, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP) (É a maior quantidade de incêndios num mês desde o início da série histórica, em 1998)
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![Firefighters battle a fire at the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)]( "Firefighters battle a fire at the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)")
4/8 Firefighters battle a fire at the SP-215 highway in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP) (Governo do Estado de São Paulo vai destinar R$ 10 milhões para combate aos incêndios)
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![Firefighters spray water on a farm affected by bushfires in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)]( "Firefighters spray water on a farm affected by bushfires in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)")
5/8 Firefighters spray water on a farm affected by bushfires in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP) (Bombeiros tentam apagar o fogo em São Carlos (SP))
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6/8 (Nesta sexta-feira, São Paulo registrou 1.886 focos de incêndios)
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![A tree burnt by bushfires is pictured in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)]( "A tree burnt by bushfires is pictured in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP)")
7/8 A tree burnt by bushfires is pictured in Sao Carlos, Sao Paulo state, Brazil on August 24, 2024. Forest fires in southeastern Brazil prompted a maximum alert to be declared on August 23, in around 30 cities in the state of Sao Paulo, where the fire blocked roads and smoke reached the capital Sao Paulo, according to local authorities. (Photo by Lourival Izaque / AFP) (Estado de São Paulo representou 38% de todas as queimadas do país em agosto)
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8/8 (Foco de incêndio próximo a rodovia presidente Castelo Branco)
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