Usain Bolt é rosto de campanha contra tráfico humano durante Jogos Olímpicos
Movimento conta com a colaboração de grandes companhias do turismo como Booking.com, Accor, British Airways, Emirates, além da 'Le Collectif contre la traite', que representa 28 ONGs francesas
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Usain Bolt é uma das personalidades do esporte que empresta seu rosto a uma campanha da associação 'It's a Penalty', voltada para conscientizar sobre o tráfico de seres humanos (Ian Walton/Getty Images)
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Agência de notícias
Publicado em 9 de julho de 2024 às 12h47.
A lenda do atletismo Usain Bolt é uma das personalidades do esporte que empresta seu rosto a uma campanha da associação 'It's a Penalty', voltada para conscientizar sobre o tráfico de seres humanos durante os Jogos Olímpicos e Paralímpicos de Paris.
Essa campanha conta com a colaboração de grandes atores do turismo, como Booking.com, Accor, IHG Hotels & Resorts, as companhias aéreas British Airways, Cathay Pacific, Emirates, JetBlue, Ethiopian Airlines e Air New Zealand, além do 'Le Collectif contre la traite', que representa 28 ONGs francesas.
Os cartazes serão instalados em toda a França, especialmente nos locais mais movimentados de Paris e em Seine-Saint-Denis (que sediará várias provas olímpicas), em estações de trem, zonas de fãs e hotéis.
Diante do tráfico e da exploração, "mantenham-se atentos", pode-se ler nos cartazes, que convidam a escanear um código QR em caso de suspeita de abusos, levando à página de 'It's A Penalty'. Entre os sinais que podem indicar esses crimes estão a confiscação de documentos de identidade ou a vigilância por outra pessoa.
Um spot de conscientização de 30 segundos também será exibido durante os Jogos, de julho a setembro, nos voos com destino à França das companhias participantes.
Grande parte das pessoas afetadas pelo tráfico são mulheres, vítimas de exploração sexual ou laboral. Também existem casos de pessoas obrigadas a cometer delitos ou a exercer a mendicância.
'It's a Penalty' já realizou 18 campanhas em nível mundial, incluindo nos Jogos Olímpicos de Tóquio em 2020 e em várias edições do Super Bowl, a final da liga de futebol americano (NFL).
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![This photograph shows the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images)]( "This photograph shows the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images)")
1/8 This photograph shows the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images) (Construção de área para cerimônia dos jogos de Olímpicos de Paris 2024)
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![A man wearing a bib with Paris 2024 jersey the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images)]( "A man wearing a bib with Paris 2024 jersey the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images)")
2/8 A man wearing a bib with Paris 2024 jersey the construction site of Parc des Champions (Champion's Park) at the foot of the Eiffel Tower at the Trocadero for the upcoming Paris 2024 Olympic Games, in Paris on July 4, 2024. The Parc des Champions is a celebration site, which will be accessible for the public to see the Olympic medallists a day after their exploits. (Photo by Geoffroy VAN DER HASSELT / AFP) (Photo by GEOFFROY VAN DER HASSELT/AFP via Getty Images) (FRANCE-OLY-PARIS-2024-VENUE)
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![PARIS, FRANCE - JUNE 30:
Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)]( "PARIS, FRANCE - JUNE 30:
Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)")
3/8 PARIS, FRANCE - JUNE 30: Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France. Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images) (Símbolo dos jogos olímpicos na Torre Eifel, em Paris)
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![PARIS, FRANCE - JULY 03: General view inside the Skatepark area during the Unveiling of the Competition Areas for the BMX Freestyle and Skateboarding Events for Paris Olympics 2024 at Place de la Concorde on July 03, 2024 in Paris, France. (Photo by Franco Arland/Getty Images)]( "PARIS, FRANCE - JULY 03: General view inside the Skatepark area during the Unveiling of the Competition Areas for the BMX Freestyle and Skateboarding Events for Paris Olympics 2024 at Place de la Concorde on July 03, 2024 in Paris, France. (Photo by Franco Arland/Getty Images)")
4/8 PARIS, FRANCE - JULY 03: General view inside the Skatepark area during the Unveiling of the Competition Areas for the BMX Freestyle and Skateboarding Events for Paris Olympics 2024 at Place de la Concorde on July 03, 2024 in Paris, France. (Photo by Franco Arland/Getty Images) (Construção de área para disputas de skate, nos jogos de Olímpicos de Paris 2024)
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![Construção de área para disputas de skate, nos jogos de Olímpicos de Paris 2024]( "Construção de área para disputas de skate, nos jogos de Olímpicos de Paris 2024")
5/8 Construção de área para disputas de skate, nos jogos de Olímpicos de Paris 2024 (Construção de área para disputas de skate, nos jogos de Olímpicos de Paris 2024)
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![PARIS, FRANCE - JUNE 30:
The Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)]( "PARIS, FRANCE - JUNE 30:
The Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)")
6/8 PARIS, FRANCE - JUNE 30: The Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France. Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images) (Construção de área para cerimônia dos jogos de Olímpicos de Paris 2024)
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![PARIS, FRANCE - JUNE 28: The Olympic rings are seen on the Eiffel Tower on June 28, 2024 in Paris, France. The 2024 Summer Olympic Games begin on July 26. (Photo by Pierre Crom/Getty Images)]( "PARIS, FRANCE - JUNE 28: The Olympic rings are seen on the Eiffel Tower on June 28, 2024 in Paris, France. The 2024 Summer Olympic Games begin on July 26. (Photo by Pierre Crom/Getty Images)")
7/8 PARIS, FRANCE - JUNE 28: The Olympic rings are seen on the Eiffel Tower on June 28, 2024 in Paris, France. The 2024 Summer Olympic Games begin on July 26. (Photo by Pierre Crom/Getty Images) (Torre Eifel)
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![PARIS, FRANCE - JUNE 30:
Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)]( "PARIS, FRANCE - JUNE 30:
Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France.
Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images)")
8/8 PARIS, FRANCE - JUNE 30: Tourists at Trocadero Plaza admire the Eiffel Tower adorned with Olympic rings, celebrating the upcoming Paris 2024 Olympic and Paralympic Games, on June 30, 2024 in Paris, France. Paris anticipates over 11 million visitors for the XXXIII Olympic Summer Games, primarily from France, as the city prepares for the event from July 26 to August 11 (Photo by Artur Widak/NurPhoto via Getty Images) (Excitement Builds In Paris For 2024 Olympics)
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